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  • Activity: Evaluating Statements for a Firm with a Unit Cost of £60

A company produces widgets, and the cost to manufacture each individual widget is always £60. A manager is presented with a one-time opportunity to sell 100 widgets to a new client for £65 each. The manager rejects the offer, stating, "Last year, our total average cost per widget, when including all factory and administrative expenses, was £70. We cannot sell for £65 and make a profit." Which of the following statements provides the most accurate economic critique of the manager's decision and reasoning?

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