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A key benefit of the scientific method is that it minimizes the biases inherent in other methods of knowing. When analyzing why personal experience is a particularly unreliable basis for scientific knowledge, the most relevant bias is _____ bias, which causes people to notice, seek out, and remember information that confirms what they already believe while overlooking evidence that contradicts it.

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Updated 2026-05-25

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Research Methods in Psychology - 4th American Edition @ KPU

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