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Any target of judgment that has an attitude associated with it. Attitude objects may be people, social groups, policy positions, abstract concepts, or physical objects.

Attitude Object

An attitude is composed of three distinct elements: an affective component, which involves feelings and emotions; a behavioral component, which relates to how the attitude influences actions; and a cognitive component, which encompasses beliefs and knowledge about the attitude object.

Three Components of Attitude

A marketing team is reviewing customer feedback for a new smartphone. One customer wrote, "I am extremely frustrated with the short battery life of this phone; it's a major design flaw." Based on this statement, what is the primary attitude object?

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