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Multiple Choice

A new electrical contractor is debating how to price initial residential service calls where the fault is unknown. They are considering two policies:

  • Policy X: Offer 'free troubleshooting' to attract leads, planning to recover travel and diagnostic costs by increasing the price of the subsequent repair if the customer approves it.
  • Policy Y: Charge a non-refundable $149 diagnostic fee upfront, before authorizing any repair, to cover the technician's travel and isolation of the fault.

Evaluate these policies regarding the contractor's financial security and compensation for expertise. Which statement provides the most sound business critique?

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Updated 2026-05-06

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