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A political campaign has a limited budget for digital advertising and wants to focus its efforts on the demographic most likely to be swayed by persuasive messaging. Based on psychological principles regarding audience characteristics, which age group should the campaign prioritize to maximize its impact?
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A political campaign has a limited budget for digital advertising and wants to focus its efforts on the demographic most likely to be swayed by persuasive messaging. Based on psychological principles regarding audience characteristics, which age group should the campaign prioritize to maximize its impact?
Marketing Campaign Strategy