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A psychological research team has modified the 'Social Presence Theory' four times to account for failed predictions. Despite these revisions and the use of the most rigorous experimental controls available, their latest study still results in data that significantly contradicts the theory. In this situation, the most scientifically appropriate next step is for the team to continue adjusting the theory's assumptions rather than abandoning it.

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Updated 2026-05-08

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KPU

Research Methods in Psychology - 4th American Edition @ KPU

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