A public health official is reviewing two community-based suicide prevention proposals. Proposal A focuses on a widespread campaign to increase mental health literacy and encourage people to seek therapy. Proposal B focuses on a program that provides free, secure gun locks to firearm owners and educates them on safe storage practices, particularly when a household member is in distress. Given that the goal is to achieve the most immediate reduction in the number of suicide fatalities, which proposal should be prioritized and why?

Suicide Risk Assessment and Intervention