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A researcher conducted a study on the effects of cell phone use while driving on a closed oval track and wants to apply the findings to two public safety campaigns: one targeting drivers on simple, predictable rural highways, and one targeting drivers navigating complex urban intersections. According to the principle that generalizability depends on situational similarity, the rural highway campaign has stronger external validity support than the urban intersection campaign.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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