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A researcher evaluates a new therapeutic method and concludes it is 'ineffective' because the average outcome for the treatment group was identical to the control group. However, if the therapy actually caused significant improvements for half of the participants and significant declines for the other half, the researcher's conclusion is _____ because the group mean obscures these opposing effects by allowing them to cancel each other out.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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