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Multiple Choice

A researcher investigating the effect of a new memory-enhancing supplement decides to use a matched-groups design by pairing participants with similar baseline memory scores before randomly assigning one person from each pair to the supplement group and the other to the placebo group. What is the primary purpose of using this design instead of simple random assignment?

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Updated 2026-05-08

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Research Methods in Psychology - 4th American Edition @ KPU

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