Multiple Choice

A researcher wants to determine if a new, higher-quality coffee bean increases customer satisfaction at a cafe. On Monday, they serve the old coffee in the usual paper cups. On Tuesday, they introduce the new, higher-quality coffee and also serve it in new, branded ceramic mugs. The researcher observes a significant increase in customer satisfaction on Tuesday and concludes that the new coffee bean was the cause. What is the primary methodological flaw in this experiment?

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Updated 2025-09-14

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