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A common method for recruiting participants for internet surveys is sending an initial contact email with a direct link to the questionnaire. This strategy is highly effective when targeting a defined population whose members have known, regularly used email addresses, such as a university community. However, its major limitation is that for broader or less defined populations, researchers often find it difficult or impossible to obtain a comprehensive list of email addresses to serve as a valid sampling frame.

Email Survey Recruitment

What is a major limitation of using an initial contact email to recruit participants for internet surveys when targeting broader or less defined populations?

A researcher wants to survey all currently enrolled students at a specific college about campus dining services. Sending an initial contact email with a direct link to the questionnaire would likely be a highly effective recruitment strategy for this study.

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