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Multiple Choice

A residential electrical contractor spends an average of $200 on local marketing to generate a single service call. A technician is dispatched to a home to fix a flickering light; he repairs it perfectly in 15 minutes and leaves. Despite the technician's technical efficiency and the customer's satisfaction, the business owner realizes the company lost money on the visit.

Analyzing this scenario through the lens of the Residential Service Business Model, what is the most likely cause of this financial failure?

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Updated 2026-05-09

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