Multiple Choice

A seller, Alex, wants to sell a collectible for at least $100. A friend advises Alex to set a low starting bid of $1 to attract bidders and a confidential minimum selling price of $100. Alex is hesitant, stating, 'If the starting bid is only $1, I'm worried the auction will end at $50 and I'll be forced to sell for a loss.' What is the fundamental misunderstanding in Alex's reasoning?

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Updated 2025-08-15

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