A team of public health officials wants to design a city-wide campaign to encourage residents to adopt healthier eating habits. The campaign will use various media to present arguments, data, and emotional appeals to shift public attitudes and behaviors. Which area of study within social psychology would provide the most directly relevant theories and research to guide the creation of this effective campaign?
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Ch.12 Social Psychology - Psychology @ OpenStax
Psychology @ OpenStax
Introduction to Psychology @ OpenStax Course
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OpenStax Psychology (2nd ed.) Textbook
Psychology
Social Science
Empirical Science
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Application in Bloom's Taxonomy
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Persuasion
Social Influence
Carl Hovland
A team of public health officials wants to design a city-wide campaign to encourage residents to adopt healthier eating habits. The campaign will use various media to present arguments, data, and emotional appeals to shift public attitudes and behaviors. Which area of study within social psychology would provide the most directly relevant theories and research to guide the creation of this effective campaign?