The type of route processing we use depends, in part, on our cognitive resources. Someone who is knowledgeable about a subject and who has sufficient time to evaluate a message will most likely use central route processing.

University of Delaware

Determinants of Route Processing Use

Gilovich, T., Keltner, D., Chen, S., &amp; Nisbett, R. E. (2019). Social psychology. W. w. Norton &amp; Company. 

Social Psychology

The type of route processing we use depends in part on our motivation to dedicate time and energy to understanding and evaluating the message. We are more likely to be motivated when evaluating issues that will affect our well-being greatly and that line up with our interests and goals, so we are more likely to use central route processing in those cases.

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