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In psychological research, Cohen provided standard guidelines for interpreting the strength of a statistical relationship measured by Pearson's $$r$$. According to his criteria, $$r$$ values near $$\pm 0.10$$ are considered small, values near $$\pm 0.30$$ are considered medium, and values near $$\pm 0.50$$ are considered large. The positive or negative sign of the coefficient only signifies the direction of the relationship, so an $$r$$ value of $$-0.30$$ is just as strong as a value of $$+0.30$$.

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