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The experimental analysis of behavior is a prominent subfield of behaviorism that relies almost exclusively on single-subject research designs to investigate how external factors, such as rewards and punishments, systematically influence behavior over time. Developed in the mid-20th century by B. F. Skinner, who refined the techniques of single-subject methodology, this approach was traditionally conducted using nonhuman subjects like rats and pigeons to establish foundational principles of learning.

Experimental Analysis of Behavior

Applied behavior analysis is a subfield of psychology that emerged in the 1960s to apply the principles of the experimental analysis of behavior to practical, human-focused research. By utilizing single-subject research methodologies, this discipline seeks to develop and evaluate interventions for real-world issues. It plays a critical role in contemporary applied research across various domains, including the treatment of developmental disabilities, education, health, and organizational behavior.

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