-Members need social proof that they belong to the community 

-Use narrative testimonials in order to show obligations that members have

-Try and make members think that if they give, they will get something back

Kenyon College

- Members feel a need to serve the community “based on feelings of rightness or obligations to the group”

- Members feel a need to be loyal and act on its behalf

Normative-based Commitment

Kraut, Robert E., and Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012.

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