- Usually created by combining multiple individual empathy maps from users who exhibit similar behaviors and can be grouped into one segment. 
- synthesizes themes seen throughout that user group and can be a first step in the creation of personas.
- Become ways to summarize other qualitative data like surveys and field studies.

University of Michigan - Ann Arbor

Empathy maps can capture one particular user or can reflect an aggregation of multiple users

One User vs. Multiple-Users Empathy Maps

Aggregated Empathy Map

 Usually based on a user interview or a user’s log from a diary study.

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