In the Culture 500's Amazon example, employees were most positive about innovation and assessed the retailer's customer orientation very favorably. The source states this was consistent with Amazon's official culture, which emphasizes customer obsession and innovation. On the negative side, Amazon employees were much less enthusiastic about how well the company respects its workers.

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The Culture 500 interactive tool provides a snapshot of how frequently and positively employees within a company talk about the Big Nine values.

Culture 500 Snapshot of a Single Company's Cultural Profile

The Big Nine are the nine cultural values that the MIT SMR/Glassdoor Culture 500 measures: agility, collaboration, customer, diversity, execution, innovation, integrity, performance, and respect. The researchers selected these because they were the values most frequently cited across companies' corporate values statements; a separate study had identified more than 60 distinct values listed by companies, and the list was narrowed to nine because reporting dozens of values would have been overwhelming.

Big Nine Cultural Values

MIT Sloan Management Review project page on measuring culture in leading companies, including the Culture 500 dataset. https://sloanreview.mit.edu/projects/measuring-culture-in-leading-companies/

MIT Sloan Management Review

Amazon's Big Nine Cultural Profile in Culture 500

For each of the Big Nine values, the Culture 500 reports two metrics derived from Glassdoor reviews of a company: incidence, the percentage of that company's reviews that mention the value, and sentiment, the percentage of reviews that discuss the value in positive terms.

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