Multiple Choice

An economist develops a model to predict the impact of a new public transportation line on local small business revenue. The model is built on the key assumption that increased foot traffic directly translates into a proportional increase in sales. The model predicts a 15% average increase in revenue for businesses near the new line. After one year, real-world data shows an average revenue increase of only 4%. Given this outcome, what is the most professionally sound judgment regarding the model?

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Updated 2025-10-07

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Ch.2 User-centered design process - User Experience Design - Winter 23 @ UI Design in UI @ University of Michigan - Ann Arbor

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