Multiple Choice

An electrical contractor is comparing two different email strategies to re-engage customers who haven't booked service in four months.

Strategy A: A message titled 'Summer Safety Tip' that explains how to check if an outdoor AC disconnect is clear of debris and offers a link to a 'Pre-Summer Panel Inspection' for those concerned about high cooling loads.

Strategy B: A message titled 'Limited Time Offer' that provides a 20% discount code for any ceiling fan installation, provided the customer books a slot within the next 48 hours.

Evaluate which strategy better fulfills the goal of a seasonal maintenance reminder and identify the primary reason why.

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Updated 2026-05-08

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