Fill in the Blank

An electrical contractor is evaluating two different customer communication policies for project updates:

  • Policy X: Automatically send all confirmations, reminders, and schedule updates via text message to every customer because texting is faster for the office staff.
  • Policy Y: Ask customers during the initial scheduling call for their preferred contact channel (text, email, or phone), record it in the customer file, and use only that chosen channel for all updates.

When evaluating these options against the core business goals of respecting customer convenience and maximizing the likelihood that messages are read promptly, the contractor should implement Policy ____.

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Updated 2026-05-17

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Electrician Business Operations

Running an Electrical Contracting Business Course

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