Explicit Consent for Customer Data Usage

An electrical contractor decides to offer electronic receipts by collecting customer email addresses after completing service calls. According to standard privacy expectations, what must the contractor do before sharing these email addresses with a third-party platform for targeted advertising?

An electrical contractor who collects customer email addresses to send electronic receipts can share those addresses with a social media advertising platform without the customer's consent, as long as the email addresses are sent in an encoded or hashed format rather than plain text.

As an electrical contractor, you are upgrading your payment software to offer electronic receipts and simultaneously launch a targeted social media ad campaign. Arrange the following actions in the correct sequence to ensure your customer data collection process complies with privacy expectations and consumer protection laws.

Watch the provided video segment regarding a retailer's data practices. Based on the privacy principles illustrated in this case, analyze the following data-handling actions an electrical contractor might take and match each action with its correct privacy implication.

Watch the provided video segment detailing a major retailer's data practices. When evaluating your electrical contracting business's data policies against consumer protection standards, you must conclude that sharing customer email addresses—originally collected for electronic receipts—with a third-party advertising platform constitutes a privacy violation if you fail to secure explicit ____ from those customers.

You are starting an electrical contracting business and plan to offer customers electronic receipts via email after each service call. You also want to partner with a social media advertising platform to run targeted ads based on customer purchase history. You need to design the customer-facing data disclosure that appears on your checkout tablet when a customer enters their email address. Which of the following disclosure statements would you create to comply with consumer privacy and data protection expectations?