In the context of growing an electrical contracting business, how should the practice of actively encouraging satisfied customers to leave online reviews be categorized?

When a homeowner finds several electrical contractors through a Google search, ____ become the deciding factor in choosing which contractor to contact.

Because online reviews serve primarily as a post-job courtesy, a lack of recent customer reviews will have little impact on whether a potential client chooses to contact your electrical contracting business over a competitor.

When a homeowner searches for an electrical contractor, online reviews often become the deciding factor. Match each business profile or operational choice with its most likely outcome during the customer's comparison phase.

Analyze the mechanism of online lead generation for an electrical contractor. Arrange the following events in the correct causal sequence to demonstrate how actively managing online reviews drives new customer acquisition.

A new electrical contractor notices that the top three competitors appearing in local Google search results each have between 80 and 150 reviews with average ratings above 4.5 stars. The contractor currently has 4 reviews. Which of the following strategies should the contractor judge as the MOST effective long-term approach to closing this competitive gap and winning more calls from homeowners comparing options online?