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Analyzing a Community Volunteer Strategy
Based on the scenario provided, analyze the psychological principle that best accounts for why residents who displayed the sign were more likely to agree to volunteer.
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Analyzing a Community Volunteer Strategy
A research team asks a group of homeowners to first accept and display a small, 3-inch square sign in their window that reads 'Be a Safe Driver'. Two weeks later, the researchers return and ask the same homeowners to place a large, poorly-lettered 'DRIVE CAREFULLY' sign on their front lawn. They find that these homeowners are significantly more likely to agree to the large sign than a control group of homeowners who were only asked to display the large sign. Which of the following best explains the psychological reason for this increased compliance?