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Case Study

Analyzing Consumer Choice Data

A streaming service, 'StreamFlix', offers two subscription plans and wants to understand consumer preferences. They conduct a market survey with their 'Basic Plan' fixed at $8/month. They test different prices for their 'Plus Plan' and observe the choices of new subscribers. Analyze the data below to determine the price at which the average new subscriber is indifferent between the two plans. Justify your answer based on the observed consumer behavior.

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Updated 2025-08-09

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