- potential students must know that the MOOC exists

University of California, Davis

Note: "The drop off at each stage is large."


4 stages of the funnel of participation model

Clow, Doug (2013). MOOCs and the funnel of participation. In: Third Conference on Learning Analytics and
Knowledge (LAK 2013), 8-12 Apr 2013, Leuven, Belgium, pp. 185–189.

MOOCs and the funnel of participation

Awareness in the funnel of participation

- of the students who are aware, a small number of them will actually sign up and wish to excel in the course

Registration in the funnel of participation

 - a small fraction of these registered students will participate in an activity of some sort relating to the MOOC

Activity in the funnel of participation

- an even smaller percentage will go on to make meaningful learning progress

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