An important portion of information representation is to provide soft features as opposed to sharp features such as edges. The baby-face bias is established as a clear aesthetic preference in most visual audiences. "Unlike shapes featuring sharp edges, these round features induce a positive affect in the learner by evoking baby-like personality attributes—innocence, honesty, and helplessness."


Haverford College in Pennsylvania

In the context of information representation on digital learning platforms, physically attractive stimuli can impact emotions and thus have a positive impact on learning—“what is beautiful is good” (Dion, Berscheid, & Walster, 1972). " Research on shapes and colors shed light on the particular ways in which aesthetic understanding can impact learning.

Some hypotheses under emotional design through information representation include:

•Visual Design

•Baby-face Bias


Emotional Design Through Information Representation

https://uxplanet.org/the-ultimate-ux-hook-anticipatory-persuasive-and-emotional-design-in-ux-53b65ac778d

https://medium.muz.li/the-art-of-emotion-normans-3-levels-of-emotional-design-88a1fb495b1d

https://www.researchgate.net/publication/309313629_Emotional_Design_in_Digital_Media_for_Learning

Emotional Design Reference

Studies show that various aesthetic designs can result in particular emotions which shape users' learning performance and cognitive processes. For instance, a study on children showed a preference on bright colors to darker colors. While what is considered beautiful changes according to audience, finding the aesthetic preferences of  a target audience can induce emotions that provide optimal learning experiences in digital platforms. 

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