Case Study

Based on the principles of proportionate stratified random sampling, how should the research team distribute their final sample across the urban, suburban, and rural subgroups, and why is this method appropriate for their goal?

Case context: A research team is designing a national survey to understand public opinion on a new psychological health initiative. They know from census data that the population is distributed geographically as follows: 40%40\% in urban areas, 35%35\% in suburban areas, and 25%25\% in rural areas. They decide to use a proportionate stratified random sampling method to ensure their sample of 10001000 participants accurately reflects these geographical demographics.

Question: Based on the principles of proportionate stratified random sampling, how should the research team distribute their final sample across the urban, suburban, and rural subgroups, and why is this method appropriate for their goal?

Sample answer: The research team should select 400 participants from urban areas, 350 participants from suburban areas, and 250 participants from rural areas. This method is appropriate because proportionate stratified random sampling guarantees that the subgroup proportions in the sample perfectly match the subgroup proportions in the overall population, fulfilling their goal of accurate geographical reflection.

Key points:

  • Correctly identifies that 40%40\% of the sample must be urban (400400 participants).
  • Correctly identifies that 35%35\% of the sample must be suburban (350350 participants).
  • Correctly identifies that 25%25\% of the sample must be rural (250250 participants).
  • Explains that the method ensures sample proportions perfectly match population proportions.

Rubric: The student should correctly calculate the number of participants for each subgroup and explain that the method ensures the sample matches the population proportions perfectly.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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