Based on the provided history of survey research, state the decade in which survey methodology became prominent in the field of psychology, and describe the two main advancements that psychologists contributed to survey research during this early period.
Question: Based on the provided history of survey research, state the decade in which survey methodology became prominent in the field of psychology, and describe the two main advancements that psychologists contributed to survey research during this early period.
Sample answer: Survey methodology became prominent in psychology during the s. The two major advancements contributed by psychologists were the development of new questionnaire design tools, such as the Likert scale, and pioneering the use of larger, more diverse samples that moved beyond the convenience samples of university students typically used in the field.
Key points:
- Identifies the s as the decade survey methodology became prominent in psychology.
- Describes the development of questionnaire design tools like the Likert scale.
- Identifies the shift to larger and more diverse samples instead of university student convenience samples.
Rubric: Grading Criteria: The response must correctly identify the s as the decade of prominence. It must accurately describe the advancement in questionnaire design, specifically referencing the Likert scale. It must also accurately describe the shift in sampling methods, specifically moving from university student convenience samples to larger and more diverse samples.
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Research Methods in Psychology - 4th American Edition @ KPU
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