This style is perfect for the web because users tend to not read carefully online. Users will only scroll when they think the content they are looking for is on that page, so it is important to highlight the main points of the piece first. Using the inverted pyramid style can:
- Improve comprehension of the writing piece
- Decrease interaction cost: users do not have to spend time looking for the information they want
- Encourage scrolling by engaging the reader from the beginning
- Structure content logically
- Support readers who skim


University of Michigan - Ann Arbor

- The inverted pyramid refers to a writing method that displays the most important information first in a story or article. 
- This style of writing gets to the point quickly while supporting all types of readers
- The reader should know what the story is going to be about just by reading the first paragraph
- This style of writing varies from academic writing where there may be an abstract in the beginning, but the first focus is mainly on the details, eventually leading to the conclusion at the end

The Inverted Pyramid

https://www.nngroup.com/articles/inverted-pyramid/

Inverted Pyramid: Writing for Comprehension

Benefits of Inverted Pyramid Style for Web Writing

- Identify key points
- Rank secondary information
- Write well and consciously
- Frontload all elements of content with important information
- Consider adding a summary or list of highlights

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