- Can be used very early in research process
- Can be used without information architecture
- Learn about the participants' vernacular
- More intuitive information architecture


Ohio State University, Columbus

An open card sort is a type of card sorting activity in which participants are given the freedom to create as many topics and categories as they want and name them in a way that makes most sense to them. 

Open Card Sort

Baxter, K., Courage, C., & Caine, K. (2015). Understanding Your Users: A Practical Guide to User Research Methods. Elsevier.

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