- Compare different designs or products and examine if they are statistically different, meaning not by chance 
- Numbers can be persuasive 
- Relate UX improvements into organizational goals

Claremont Graduate University

Quantitative data in UX research

World Leaders in Research-Based User Experience. (n.d.). Quantitative user-research methodologies: An overview. Nielsen Norman Group. Retrieved March 5, 2022, from https://www.nngroup.com/articles/quantitative-user-research-methods/ 

Quantitative user-research methodologies: An overview

Benefits of Quantitative Methodologies in UX Research

- Generality to the specificity of research questions will determine specific methods should be used 

Choosing the Correct Quantitative Method for Certain Research Questions 

Qualitative vs quantitative UX research

-	Specific tools, number of participants, and time used to conduct the quantitative study will impact the cost 
-	Online methods tend to be used to save money 
-	In-person methodologies are the most expensive because traveling and equipment rentals will impact the price and time of conducting the research


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