- Grouping observations, such as survey, diary study, focus group, or interview, to common themes 

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- It quantitatively analyzes qualitative data, not a qualitative data collection method

Clustering Qualitative Data

World Leaders in Research-Based User Experience. (n.d.). Quantitative user-research methodologies: An overview. Nielsen Norman Group. Retrieved March 5, 2022, from https://www.nngroup.com/articles/quantitative-user-research-methods/ 

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