The Coca-Cola company collaborated with singer Cody Simpson and band OAR to produce a song that was performed at the opening ceremonies. Additionally, the company donated one dollar (up to $100,000) for every time the music video was shared online. This collaboration reached an effective effort of encouraging people of all abilities to go after their dreams. 

Coca-Cola’s Impact in the LA2015 Games

Coca-Cola was the first founding sponsor, establishing a commitment since 1968, providing more than $190 million for Special Olympics through specific product, equipment, donations, and marketing productions. 


University of Rochester

- Coca-Cola (founding partner) 
- Bank of America 
- ESPN
- Lions Clubs International Foundation
- Gallagher
- Toyota
- United Airlines
- Brightspot
- Microsoft 
- ExxonMobil
- NFL
- NBA Cares

Notable Corporate Partners of Special Olympics

Coca-Cola and Fans Around the Globe Cheer On Special Olympics Athletes at World Games in Los Angeles. 20 July 2015. The Coca-Cola Company. https://www.coca-colacompany.com/press-releases/coca-cola-and-fans-cheer-on-special-olympics-athletes-at-world-games#:~:text=Since%201968%20%E2%80%93%20Special%20Olympics'%20inception,equipment%2C%20donations%20and%20marketing%20support. 

Coca-Cola & Special Olympics Partnerships Reference

Coca-Cola’s Partnership with SpO

On 29 March 2022, Special Olympics and Bank of America established a $5M that focuses on unified leadership within athletics, as well as creating opportunities for underserved communities and the corresponding disparities that people with ID face. 

Bank of America Grant

ESPN partnering with Special Olympics means that they will broadcast Special Olympics events (until 2027 as of right now) and help develop more awareness and promote social inclusion in sports. 


ESPN Partnership with SpO 

The partnership with Special Olympics was founded in 2001 and includes programs such as the Opening Eyes, Family Health Forums, Healthy Hearing, Special Smiles. Throughout their programs they have volunteers from various ages. An example of LCIF’s contributions to Special Olympics is that more than 189,000 Special Olympics athletes have been able to access free vision screenings and free eyeglass prescriptions. 

LCIF Partnership

Gallagher is responsible for sponsoring Special Olympics Sport and Coach programming, ensuring people with ID to improve teamwork skills and advance their fitness levels. 

Gallagher Partnership

Toyota differs from other corporate sponsors in which they provide and support grants for Special Olympics to expand Unified Sports programs to Brussels, Japan, and a lot of other countries across the globe. Their theme is “Start Your Impossible” actions. 

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