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  • Influence of Competing Products on Consumer Willingness to Pay

Coffee Shop Competition Analysis

For years, 'The Daily Grind' has been the only coffee shop in a busy downtown district, known for its high-quality, ethically-sourced coffee and cozy atmosphere. A typical customer is willing to pay up to 5fortheirsignaturelatte.Anewnationalchain,QuickBean,opensnextdoor,offeringastandardlattefor5 for their signature latte. A new national chain, 'QuickBean', opens next door, offering a standard latte for 3 with a focus on speed and convenience. Analyze how the opening of 'QuickBean' is likely to affect the willingness to pay for a latte at 'The Daily Grind' for the average consumer in the district. Explain the economic principle that drives this change.

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Introduction to Microeconomics Course

The Economy 2.0 Microeconomics @ CORE Econ

Ch.7 The firm and its customers - The Economy 2.0 Microeconomics @ CORE Econ

Ch.8 Supply and demand: Markets with many buyers and sellers - The Economy 2.0 Microeconomics @ CORE Econ

Ch.10 Market successes and failures: The societal effects of private decisions - The Economy 2.0 Microeconomics @ CORE Econ

Analysis in Bloom's Taxonomy

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