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Case Study

Coffee Shop Pricing Decision

A coffee shop owner is trying to determine the optimal price for a new specialty latte. After conducting market research, she compiled the following table showing the estimated number of lattes she would sell per day at different price points. If her primary goal is to maximize the total daily revenue from this latte, which price should she set? Explain your reasoning by showing the calculated revenue for each price.

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Updated 2025-07-31

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