Southwest says its caring philosophy reflects the life and leadership of Colleen Barrett, whom it describes as the original architect of Southwest's culture.

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Southwest says employees are treated with concern, respect, and care inside the organization in the same spirit they are expected to show externally to customers.

Internal Care and Customer Care in Southwest's Stated Culture

Southwest Airlines public pages describing company purpose, vision, employee promise, values, people, leadership, culture, and customer commitments. URLs used: https://www.southwest.com/about-southwest/index.html and https://www.southwest.com/citizenship/people/

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