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Common Fate Used in UI Design

The Common Fate principle is more potent when elements move synchronized; in the same direction and at the same time and speed. It can help with grouping relevant information and linking actions with results. The disruption of a synchronized movement can grab users’ attention and direct it to a specific element or feature. It can also, establish relationships between different groups or states.

We usually use the Common Fate principle in expandable menus, accordions, tool-tips, product sliders, parallax scrolls and swiping indicators.

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Updated 2021-06-07

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Design Science