Short Answer

Concert Merchandise Pricing

A vendor is selling official tour t-shirts at a concert for $30 each. At this price, the vendor covers all costs and makes a normal profit, which is the minimum amount required to make the business worthwhile. However, they sell all 500 shirts in the first hour, with a long line of disappointed fans still waiting. For the next concert, the vendor raises the price to $45 per shirt and still sells all 500 shirts. Using economic principles, identify and briefly explain the nature of the additional profit the vendor is making at the $45 price point.

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Updated 2025-07-17

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