- Across all experiments, the people who were in the “culturally fluent” groups were more likely to use “gut-based reasoning” rather than systematic, rule-based reasoning than the people in the “culturally disfluent groups” and in turn were more likely to give the wrong answer
- Therefore, people may be more vulnerable to misinformation when messages are presented through culturally fluent terms (i.e. using more of the images, sounds, phrases, and content that people tend to expect)

Johns Hopkins University

- Mourey, Lam, and Oyserman (2015) conducted a series of experiments in which participants were either exposed to a “culturally fluent” or “culturally disfluent” situation or product while performing a task
- For example, in one experiment, people were randomly assigned to one of four groups; one of the groups was the “culturally fluent” one in which participants were asked to do a task on Valentine’s Day on a screen that displayed a pink-colored border. The other groups either did the task on Valentine’s day without a pink border, or did the task a week after Valentine's day with or without a pink border

Mourey, Lam, and Oyserman Study

Oyserman, D., & Dawson, A. (2020). Your fake news, our facts: Identity-based motivation shapes what we believe, share, and accept. In R. Greifeneder, M. Jaffé, E. J. New- man, & N. Schwarz (Eds.), The psychology of fake news: Accepting, sharing, and correcting misinformation (pp. 173–195). London: Routledge. 

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