Low conscientiousness is the best predictor of increased self-presentation. Conscientious individuals are extremely cautious in how they present themselves online. 

New York University

Conscientious individuals are more cautious about their Facebook use, leading them to be less likely to post photos. Conscientiousness is a better predictor of motivations for using Facebook rather than behaviors on Facebook. Conscientiousness is also negatively associated with attention and acceptance seeking on Facebook.

Conscientiousness and Facebook Use

Gwendolyn Seidman, Self-presentation and belonging on Facebook: How personality influences social media use and motivations, Personality and Individual Differences, Volume 54, Issue 3, 2013, Pages 402-407, ISSN 0191-8869,
https://doi.org/10.1016/j.paid.2012.10.009.

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