Case Study

Consumer Preference Analysis

A consumer's satisfaction from consuming two goods, apples (A) and bananas (B), is represented by the utility function: U(A, B) = A^(1/2) * B^(1/2). The consumer is faced with two choices:

  • Bundle X: 16 apples and 9 bananas
  • Bundle Y: 25 apples and 4 bananas

Which bundle should the consumer choose to maximize their satisfaction? Justify your answer by calculating the utility for each bundle.

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Updated 2025-09-19

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