Information processing that is under our intentional control; we're consciously aware of the effort and attentional resources being used at the moment. 

Alma College

There are two modes of processing in social cognition:
- Automatic Processing 
- Deliberate Processing

Dual Modes of Processing in Social Cognition

Fiske, S. T., & Taylor, S. E. (2017). Social cognition: From brains to culture. London: Sage Publications. 

 Social Cognition: From Brains to Culture 3rd Edition

Refers to information processing that has the following characteristics: fast, parallel, efficient, takes little cognitive resources, and can be done in the absence of active control or attention. These processes influence the motivations that trigger various social cognitive behaviors. 

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