-	Conventional experimental approach: hypothesis testing and sampling (stratified samples, internal homogenity)

-	GT: thinking about the data and providing the thoughtful researcher with abundant opportunities to think long and hard and creatively and responsibly.


Washington State University at Tri-Cities


-	The ease of management comes from being able to pursue new directions, and use the researcher’s developing knowledges and skills to follow-up on insights and possibilities. 

-	Grounded theory projects are both easier and more difficult to manage than conventional projects. 


Structuring a GTM research project

Muller, M. J., & Kogan, S. (2010). Grounded theory method in HCI and CSCW. Cambridge: IBM Center for Social Software, 1-46.

Learn Before

Related