- Represent ideas, stories, and assertions in your visual media
- Produce visual media that accurately represents data
- Tailor your visual media to a specific audience
- Ensure your visual media is integrated and united with the project’s intentions

University of Colorado at Boulder

- Create visual media for a variety of contexts
- Implement design strategies and exercise creativity
- Utilize various visual media production technologies
- Assess your visual media creations

How to Create Effective Visual Media

"ACRL Visual Literacy Competency Standards for Higher Education", American Library Association, October 27, 2011. http://www.ala.org/acrl/standards/visualliteracy (Accessed July 13, 2021).

ACRL Visual Literacy Competency Standards for Higher Education

Creating Effective Visual Media: Create for a Variety of Contexts

- Devise a design or style that suits the project intent
- Make calculated design choices that support successful communication
- Creatively produce novel visual media by integrating other visual media pieces

Creating Effective Visual Media: Implement Design Strategies and Exercise Creativity

- Try out tools, applications, and technologies relevant to your visual production
- Determine tools that are most suited to your visual media creation needs
- Advance and diversify your technology skills in visual production

Creating Effective Visual Media: Utilize Various Production Technologies

- Assess your visual creations according to your intentions and objectives
- Assess your visual creations according to relevant discipline specific practices
- Consider the ways in which your visual creations add to and advance discussion or research
- Substantiate your visual creations through discussion
- Assess and amend your visual creations accordingly

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