"If visual weight is about attracting the eye to a particular location, then visual direction is about leading the eye to the next location. Visual direction is the perceived direction of visual forces. Think of it as the direction you would expect an element to move if it were in motion."

To control the visual direction of a website, there are several factors to consider:

• Shape of element

• Location of elements

• Subject matter of element

• Movement

• Structural Skeleton