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  • Law of Demand

Critique of a Luxury Brand's Pricing Strategy

A well-established luxury car manufacturer, known for its high-priced, exclusive vehicles, announces a new strategy to make its cars 'more accessible to everyone.' They plan to significantly cut the price of their flagship model by 40% to dramatically increase sales volume. Based on the principles illustrated by a demand curve, critically evaluate this strategy. Discuss both the potential positive and negative consequences for the company's revenue and brand image.

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13 days ago

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